Founded by Stars Redmond - Sweet! manages artists, producers, songwriters and provides marketing and A&R expertise through consultancy. 

We have enjoyed collaborating with the likes of Nike, Universal, Smashbox Cosmetics, Syco, Stella McCartney, Warners, Moschino, Bacardi, Coca Cola and more. 

Stars Redmond has been working in the music industry for over 10 years - holding various roles in the fields of marketing and A&R at Island Records and EMI before establishing her own music marketing company in 2008. Through which, it provided digital marketing strategies for labels such as Columbia, Domino, Warner, 679 Recordings, Atlantic and more.

Sweet! was established in 2011 with a clear focus on managing every aspect of an artists career in an ever changing music business and culture. With the structure and capability to release music on a worldwide platform and successfully forge careers; we make sure we adapt to the new and exciting ways in which music is absorbed and enjoyed by the people.